Adform Tracking Point

Author: Simo Ahava
Views: 287
Downloads: 46
Adform Tracking Point Logo

The Adform tag template.

NameAdform Tracking Point
CategoryMarketing / Advertising Pixel
DescriptionThe Adform tag template.
Template TypeTag
Date Added18 Jun 2019
Date Updated18 Jun 2019
Template ContextsWEB
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Accesses a global variable (potentially including sensitive APIs)


KeyReadWriteExecute
_adftrack
_adftrack.push
toString.call

Returns part or all of the URL of the current page


  • Specific
    • path
  • Injects a script into the page


    • Allowed URL Match Patterns
    • https://track.adform.net/serving/scripts/trackpoint/async/

    Injects an invisible iframe with a given URL


    • Allowed URL Match Patterns
    • https://track.adform.net/Serving/TrackPoint/*

    Logs to the developer console and Tag Manager's preview mode


    • Only log during debug and preview
    • Reads data from the dataLayer


      • Keys
      • ecommerce.purchase.products